Dlaczego warto
Często analiza SWOT (i analiza TOWS) jest utożsamiana z tabelą podzieloną na cztery części, w których wpisano często przypadkowe czynniki. Jest to błędne podejście.
Analiza SWOT to narzędzie, dzięki któremu możesz wybrać strategię dla swojej firmy, opierając to na jej realnych mocnych i słabych stronach oraz szansach i zagrożeniach obecnych w jej otoczeniu.
90% firm w Polsce to małe firmy, zatrudniające 1-2 osoby.
Ok. 30% nowo powstałych firm kończy działalność w pierwszym roku.
Ponad 60% firm nie jest wstanie przetrwać na rynku 5 lat.
Najnowsze wpisy
SWOT analysis for the restaurant “Cichy Port”
Read the complete exemplary SWOT analysis for the restaurant “Cichy Port” which includes the description of the company, the evaluation of the factors, the detection of the relations, the evaluation of every strategy variant and the description of the strategy of the further procedures. If you want to see the process of the SWOT analysis creation, you can check it for free on the JakNapisac.com in the article SWOT analysis. The example of the SWOT analysis was created based on the guidelines included there.
Read more about SWOT analysis for the restaurant “Cichy Port”
SWOT analysis of the travel agency “Anntravel” – example
Read the complete exemplary SWOT analysis of the travel agency “Anntravel” which includes the description of the company, the evaluation of the factors, the detection of the relations, the evaluation of every strategy variant and the description of the strategy of the further procedures.
Read more about SWOT analysis of the travel agency “Anntravel” – example
SWOT TOWS analysis of the travel agency “Anntravel” – example
Read the complete exemplary SWOT TOWS analysis of the travel agency “Anntravel” which includes the description of the company, the evaluation of the factors, the detection of the relations, the evaluation of every strategy variant and the description of the strategy of the further procedures.
Read more about SWOT TOWS analysis of the travel agency “Anntravel” – example
SWOT TOWS analysis of the flower shop “Coquette” – example
Read the complete exemplary SWOT TOWS analysis of the flower shop “Coquette” which includes the description of the company, the evaluation of the factors, the detection of the relations, the evaluation of every strategy variant and the description of the strategy of the further procedures.
Read more about SWOT TOWS analysis of the flower shop “Coquette” – example
SWOT analysis of the flower shop “Coquette” – example
Read the complete exemplary SWOT analysis of the flower shop “Coquette” which includes the description of the company, the evaluation of the factors, the detection of the relations, the evaluation of every strategy variant and the description of the strategy of the further procedures.
Read more about SWOT analysis of the flower shop “Coquette” – example
SWOT TOWS analysis of the hair salon Aphrodite – example
Read the complete exemplary SWOT TOWS analysis of the hair salon Aphrodite which includes the description of the company, the evaluation of the factors, the detection of the relations, the evaluation of every strategy variant and the description of the strategy of the further procedures.
Read more about SWOT TOWS analysis of the hair salon Aphrodite – example
SWOT analysis of a carpentry shop – example
The applied concept of research consisted in determination of company’s mission and aims of Tischler carpentry shop, as well as in specifying a developmental strategy. The analysis was applied to current situation of the company as well as the prognosis regarding the future. There was a hypothetically perfect enterprise accepted as a point of reference, towards which a comparable analysis was conducted, pointing to strong and weak sides of the operated business, and determining opportunities and threats appearing in the branch.
Read more about SWOT analysis of a carpentry shop – example
Ash Maurya. Running Lean: Iterate from Plan A to a Plan That Works
The book Running Lean: Iterate from Plan A to a Plan That Works was published in 2012 . Its author, Ash Maurya established several startups, he conducts workshops devoted to the Running Lean method, and he was a mentor in business incubators. He reports the acquired experience on the blog that he writes.
Read more about Ash Maurya. Running Lean: Iterate from Plan A to a Plan That Works
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Alexander Osterwalder and Yves Pigneur
In recent years, the word “innovation” has been inflected for all cases. It also appears quite often in some strategic documents of the European Union. It seems that it has become something fashionable. Such approach is the result of popular belief that a competitive advantage is achieved due to implemented innovations. It is crucial in view of the fact that some sources of the former advantages (e.g. primary commodities) will run out thus it is necessary to seek new solutions, which are essential for further economic development.
Read more about Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Alexander Osterwalder and Yves Pigneur
TOWS analysis as complementation of SWOT
TOWS analysis poses complementation of SWOT analysis. This approach is called “from the outside towards the inside”. While in case of SWOT analysis you need to base on strong and weak sides of the organization, and use them in a given environment, in case of TOWS analysis, the contrary assumption is taken. Strategy of the company embraces skillful adjustment of the company towards signals flowing from its environment.
