Evaluation of opportunities and threats

It is crucially important to point opportunities and threats present in the business environment. If you have already done it, you may now assess their significance for future operation of the company.

Write down all opportunities and threats that you identified in the below table, and then evaluate them in accordance to instructions. You might also have already chosen the environmental factors that you evaluate as significant, and just now specify whether it is an opportunity or a threat for a company.

No. Opportunity or a threat Evaluation of influence of environmental factors
-2
-1
0
+1
+2
1. Factor 1
2. Factor 2
3. Factor 3
4. Factor 4
Factor …

Evaluation of a factor as an opportunity or as a threat is performed via a point scale where:

– 2 points mean that the factor is believed to be a very strong threat for the company,
– 1 point means that the factor is believed to be a threat but of lower influence,
0 points mean that the factor cannot be clearly identified as a threat or an opportunity,
+1 point means that the factor is believed to be an opportunity,
+2 points mean that the factor is believed to be an opportunity of significant influence.

The obtained results will serve to prepare a matrix of SWOT strategic analysis. The most significant will be the factors of extreme values.