Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Alexander Osterwalder and Yves Pigneur

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Alexander Osterwalder and Yves Pigneur

In recent years, the word “innovation” has been inflected for all cases. It also appears quite often in some strategic documents of the European Union. It seems that it has become something fashionable. Such approach is the result of popular belief that a competitive advantage is achieved due to implemented innovations. It is crucial in view of the fact that some sources of the former advantages (e.g. primary commodities) will run out thus it is necessary to seek new solutions, which are essential for further economic development.
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