The book Running Lean: Iterate from Plan A to a Plan That Works was published in 2012 . Its author, Ash Maurya established several startups, he conducts workshops devoted to the Running Lean method, and he was a mentor in business incubators. He reports the acquired experience on the blog that he writes.
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In recent years, the word “innovation” has been inflected for all cases. It also appears quite often in some strategic documents of the European Union. It seems that it has become something fashionable. Such approach is the result of popular belief that a competitive advantage is achieved due to implemented innovations. It is crucial in view of the fact that some sources of the former advantages (e.g. primary commodities) will run out thus it is necessary to seek new solutions, which are essential for further economic development.
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