SWOT analysis diagram

While getting familiar with the SWOT analysis you probably found out that it is presented in a form of a diagram, where subsequent strong and weak sides, opportunities and threats are written down in four fields. It is probable that it was enough for somebody, so it was not translated into a strategy. In my opinion, it lowers the value of the analysis, but it can also be useful, if you approach it scrupulously and conscientiously.
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Identification of strengths and weaknesses

A key meaning for shaping a strategy of an enterprise is born by its material and non-material assets, their size and structure, as well as opportunities of acquiring them. The group of material assets embraces: machines, devices, raw material for production, products, etc. When it comes to non-material assets, these group comprises of: knowledge and experience of employees, trust of customers, brand and qualifications of the managing personnel.

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SWOT analysis – definition

The SWOT analysis belongs to the most often applied methods of strategic analysis of an enterprise (other popular methods embrace: SPACE analysis, ASTRA method). It can be applied universally, as it simultaneously serves analysis of macro-surrounding, competitive environment and evaluation of strategic potential of an enterprise.
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