SWOT analysis – template

Introduction, Company’s mission and aims, Identification and description of factors, Evaluation of a strategic position, Choice of strategy

 Introduction 

Introduction

The applied concept of research consisted in determination of company’s mission and aims ………………, as well as in specifying a developmental strategy. Closer and further environment of the business was closely observed. Another stage comprised of the SWOT analysis, embracing current situation of the company and a forecast regarding future.

After performing the SWOT analysis, there was a hypothetically perfect enterprise accepted as a point of reference, towards which a comparable analysis was conducted, pointing to strong and weak sides of the operated business, and determining opportunities and threats appearing in the branch.

Characteristics of the research enterprise

A. History
The company ……………… has long-standing traditions, it has existed since ……………… . It started as an enterprise operating in the field of ……………… . In ……………… we changed the character of activity, offering ……………… . The company gained numerous prizes: ……………… The company’s headquarters is located in ……………… .

B. Legal form
The company is ……………… . It operates on the basis of ……………… . It has been organized in the manner of ……………… . Its Managing Board encompasses ……………… .

C. Subject of business operation
Subject of the company’s operation is ……………… . We provide services from the scope of ……………… .

 Company’s mission and aims 

Company’s mission and aims

A. Company’s mission
………………

B. Company’s aims
………………
………………
………………

 Identification and description of factors 

Identification and description of factors

A. Strengths
……………… [description]
………………
………………

B. Weaknesses
……………… [description]
………………
………………

C. Opportunities
……………… [description]
………………
………………

D. Threats
……………… [description]
………………
………………

E. SWOT analysis diagram

Positive Negative
Internal
Strengths:
…………………….
…………………….
…………………….
Weaknesses:
…………………….
…………………….
…………………….
External
Opportunities:
…………………….
…………………….
…………………….
Threats:
…………………….
…………………….
…………………….

 Evaluation of a strategic position 

Evaluation of a strategic position

Having determined strong and weak sides, opportunities and threats, there was an analysis conducted, which allowed to specify the manner , in which strong and weak sides can be used in relation to the upcoming opportunities, and how to use an opportunity so threats do not weaken the company. The present correspondences are visible in the table below.

Environment
Opportunities Threats
1 … 2 … 3 … n … 1 … 2 … 3 … n …
Company Strengths 1 …
2 …
3 …
n …
Weaknesses 1 …
2 …
3 …
n …

The number of present interactions for each variant of a strategy was estimated. The results are presented by the below table.

Opportunities Threats
Strengths
Number of interactions – …
Aggressive strategy (maxi-maxi)
Number of interactions – …
Conservative strategy (maxi-mini)
Weaknesses
Number of interactions – …
Competitive strategy (mini-maxi)
Number of interactions – …
Defensive strategy (mini-mini)

 Choice of strategy 

Choice of strategy

The list presented in the previous chapter suggests that the company ……………… should select the aggressive/ conservative/ competitive/ defensive strategy, so it has dominance of strong/ weak sides over strong/ weak sides, with advantageous/ disadvantageous external conditions.

The aggressive/ conservative/ competitive/ defensive strategy consists in ……………… . This is a strategy ……………… . It encompasses the following actions: ………………

Strategy of the enterprise should head towards usage of ……………… and improvement of ……………… .

A possible solution is ……………… . It is significant to ……………… . Actions of the company focus on ……………… .

The assumed strategy is compliant with aims of the company, comprising of ……………… . Thanks to this strategy it will be possible to ……………… .