A complete example of SWOT TOWS analysis of the flower shop Coquette containing a description of the company, valuation of factors, detection of dependencies, evaluation for each strategy variant, and a description of further strategy implementation.
You can check the process of creating a SWOT TOWS analysis and the structure of the document for free in the article “SWOT/TOWS Strategic Analysis Step by Step“. The presented example of SWOT TOWS analysis was created according to the guidelines contained there.
TABLE OF CONTENTS
1. Characteristics of the Examined Enterprise
2. Company Mission and Aims
2.1. Company Mission
2.2. Company aims
2.3. Company strategy
3. Identification and Description of Factors
3.1. List of Factors
4. Evaluation of the Strategic Position
4.1. Determination of Weights
4.2. Analysis of Relationships
4.3. Summary of Results
5. Choice of Strategy. Conclusions
List of Tables
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