Category: Articles

SWOT analysis is a tool that helps businesses achieve success by identifying strengths and weaknesses of their enterprise, as well as opportunities and threats in their environment. In this article, we will discuss how to effectively use SWOT analysis to achieve business goals.

Step 1: Define business goals

Before starting the SWOT analysis, it is important to clearly define the business goals that the enterprise wants to achieve. These can be short-term or long-term goals, such as increasing sales, reducing production costs, entering a new market, or increasing profits.

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The book Running Lean: Iterate from Plan A to a Plan That Works was published in 2012 . Its author, Ash Maurya established several startups, he conducts workshops devoted to the Running Lean method, and he was a mentor in business incubators. He reports the acquired experience on the blog that he writes.
Continue reading Ash Maurya. Running Lean: Iterate from Plan A to a Plan That Works

In recent years, the word “innovation” has been inflected for all cases. It also appears quite often in some strategic documents of the European Union. It seems that it has become something fashionable. Such approach is the result of popular belief that a competitive advantage is achieved due to implemented innovations. It is crucial in view of the fact that some sources of the former advantages (e.g. primary commodities) will run out thus it is necessary to seek new solutions, which are essential for further economic development.
Continue reading Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Alexander Osterwalder and Yves Pigneur